In 2000 Luke Johnson started working in the tile industry at Law’s Auctions. He quickly saw the possibility of starting a tile division within the strong Laws Auction home improvement and building material section. This idea turned out to be the perfect fit, with tile sales growing from just 1,000m2 in the first week to 4,000m2 per week by the end of the first month. This division grew to be the largest tile auction in Australia selling 13,000m2 per week. During this phase, it became apparent to Luke that the Australian consumer wanted a range of high quality polished porcelains and other top quality ceramics without having to pay outlandishly high retail prices.
During this period, Luke gained lots of experience in purchasing and selling tiles. Then in 2005 Luke joined Len Franco, a very experienced and well known importer/wholesaler, in starting up Tile Factory Outlet. TFO is a model based on high volumes with low prices, with the tag line “tiles at auction prices without the hammer”. This again was exactly what the market sought, good quality products together with product information at the lowest prices, without the pressure and stress of an auction.
TFO hit the market with instant success, offering the best range of low cost high quality tiles. Luke propelled TFO from a standing start to sales of over 3,000m2 per week within just 1 year, and currently around 15,000m2 per week!
TFO specializes in brands such as Monalisa, RAK ceramics and Ceramica Refin along with many others. Selling high volumes with very low margins, with customers saving up to 70% off retail prices.
In 2009 Luke and Len re-located the business to 107 Warren Road (Cumberland Highway), Smithfield, a highly visible and easy to get to location.
As of 2 May 2016, Maria Franco has also joined the Board of Directors, contributing greatly with her passion for tiles and decades of experience in the tiling industry. Maria is a great asset to TFO as her interest in fashion and design along with her love of tiles, helps her to continue achieving such high standards in customer service and design.
Luke’s vision for TFO is to capture more market share, and supported by Len and Maria, TFO is fast becoming the biggest tile clearance centre in Sydney. People come from all over Australia to save money and organizing freight can be as easy as a quick phone call.
Luke, Len and Maria are continuously working towards the same goal in providing the best products at unbeatable prices. They want to keep expanding the range, sourcing the best products from around the world, and bringing them to the Australian marketplace at prices that consumers cannot ignore. They encourage consumers to shop around as they are confident that they will not find better value for money.
TFO staff have over 100 years of combined tile experience, this includes colour consultants, interior designers, importers and salespeople from the industry. We accommodate a wide range of languages, English, Italian, German, Chinese, Cambodian, Thai, Laotian and Vietnamese.
Call in today to see the extensive range of polished porcelain, glazed porcelain, ceramics, travertine, natural stones, stackstone and bathware.